I partner with teams to uncover the problem worth solving, then shape experiences that resolve it and delight.
Two decades in, I do my best work upstream — deciding which questions are worth answering, and turning research into understanding a team can build on.
HOW I WORK
Driven by curiosity, I dig into the ‘why’ behind behavior and turn it into insight teams can move on.
01
Frame the question
I work with stakeholders to sharpen fuzzy questions into research that will actually change a decision.
02
Mix the methods
Benchmark and usability testing, exploratory and generative interviews — matched to the question, not a favorite tool.
03
Make it land
Findings framed as clear, prioritized actions, so insight reaches the people who ship the product.
My Work
Benchmark Usability Study: Evaluating competitor routers and home apps
Exploratory Study: User needs and barriers to digital subscription services